Why Adam?


I’m Adam, and I’m the founder of Searching for Value, an investment educational website empowering individual investors to achieve their investment dreams.

I believe in this simple Proverb


‘Give a man/woman a fish and you feed him/her for a day; teach a man/woman to fish and you feed him/her for a lifetime.’


I believe in teaching individual investors how to implement successful share market investment strategies into their own investment process, investment strategies that deliver real long term results.

Just providing commentary about what happened today on the market or what this stock did today or what stock you should buy without the specific details, is what anybody can write about. 


 “What investors need to focus on is the why and the howThan, we can anticipate the what in advance!”

My grandfather taught me to add value to people’s lives first before asking for something in return. 

That is why I give 95% of my material away free. And I aim to provide that material better than other peoples paid stuff. 

I’m also a strong believer in RESULTS!

That is why I prohibit anyone from becoming a premium member who has not benefited from the articles, free investment tools or the short courses, plus becoming a premium member costs $2,500 a year, so I only want students committed to life long learning, and than putting what they learnt into action, so they can achieve their own individual investment objectives. These decisions cost me millions of dollars per year.

A little about me…. 

I’ve always loved a midnight snack, dad found me asleep after trying to make a tomato ketchup sauce sandwich. 

Business has been my life’s purpose. Growing up I’d spend my time with both grandparents who operated their own successful businesses, and I knew that is what I wanted to do with my life…..

Interestingly, I learnt after some genealogy that about 2-4 generations ago (I’m going off memory) my ancestors operated one of the largest east coast cordial companies in Parramatta, Australia competing against Cottee’s cordial.




In pursuing my dream, I have tried plumbing and personal training but both didn’t satisfy me, I wanted bigger. In pursuing this bigger vision for my life, I would read biographies of successful business people, as I always believed in modelling the success of people who have been there and done it.

I even entered the startup scene – as I love to tinker – I thought I could invent something simple and grow a business out of it. But it is a tough gig, I highly admire my friends in the startup scene in Canberra. The startup chapter of my life is where I found Stoicism. Stoicism provides for me a personal operating system for dealing with life’s ups and downs and also in investing.

My grandfather introduced me to Charlie Munger and Warren Buffett, and that’s when my investing journey had begun.

At sixteen, I would track the share prices of stocks every Saturday with my grandfather, working out which stocks rose on a continual basis over the last weeks and months. But lucky I quit this unproductive practice once I started to learn more about how Warren Buffett approaches investing.

When I applied to study a Bachelors of Commerce (now called Finance) and in particular a unit called investments, I was expecting to learn more in depth concepts and strategies about investing in shares based upon what successful investors like Warren Buffett used.

Now, I had read briefly about Modern Portfolio Theory before studying at university. But, it came as a shock to learn that it was the main concept to be taught for the unit, as I thought it was something taught in the 1970s, not taught in today’s courses. Even today at Australia’s leading university – ANU – it is still being taught and it’s still apart of the curriculum of the CFA program. But if everyone followed the rational investment strategy it would make our job extremely hard.

The best choice I made was to study a Bachelors of Accounting – ‘the language of business‘. This gave me the greatest insights and knowledge for investing. Another great choice was to attend the Value Investing Program at Columbia University in 2013.

Check out my master plan to learn more.